itel

itel: Which Country Brand?

Founded in March 2014 by Lei Weiguo and Shenzhen Transsion Holdings Co Limited, itel Mobile is a Chinese mobile phone manufacturer with its headquarters located in Shenzhen.

itel

Origin CountryChina
HeadquartersShenzhen, China
FounderLei Weiguo
CEOLei Weiguo
Parent CompanyTranssion Holdings
Market Value (Net Worth)Information not public
Brand AmbassadorOlamide Adedeji (Nigeria)

History

The corporation is called Intelet. It is a manufacturer of mobile phones that was established in 2013. The business sells cell phones along with additional accessories. Different countries may have different Itel distributors. It is Anjali Enterprises in India.

Brand Philosophy

China and portions of Africa, Europe, South and Southeast Asia, and Latin America are the primary markets for their goods. Its primary products include low-cost cell phones, feature phones, and, more recently, laptops and television sets.

Itel caters to a particular segment of the population, primarily the middle class, who cannot afford the priceiest phones on the market. The company concentrates on emerging markets because they purchase inexpensive feature phones or smartphones from low-cost manufacturers.

Updates

One of the first prominent companies to release a 5G smartphone for less than Rs 10,000 was the Chinese business Itel. According to market watchers and corporate executives, this move would help telecom carriers attract more 5G consumers, particularly in rural areas, and revitalize the mass-market segment. The Transsion Group-owned brand has developed an omnichannel sales strategy to market the smartphone. For internet sales, it has a partnership with Amazon.

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