Here & Now is a myntra owned Indian brand. Here Now is a fantastic apparel business that offers current yet classic designs that make it a great option for anybody looking to upgrade their wardrobe. Their products are comfy and stylish, which makes them ideal for any occasion.
In addition, they employ ethical production methods and sustainable resources so that you can feel great regarding your purchase. Here Now is a great choice if you are searching for high-quality clothing with a green twist! Myntra and Fairtrade Partner to Launch Eco-Friendly “Here and Now” Clothing Collection.
Here & Now Company Details
| Brand Name | Here & Now |
| Product Type | Clothing and Fashion |
| Parent Company | Myntra (Owned by Flipkart) |
| Launch Year | Not specified |
| Headquarters | Not specified (Assuming headquarters related to Myntra or its parent company) |
| Brand Ambassador | Not specified |
| Target Audience | Not specified |
| Popular Products | Not specified |
| Market Presence | Online – primarily sold on the Myntra platform |
Another step in Myntra’s sustainable path has been taken. The company became the first large-scale Indian e-commerce business to join Fairtrade, a global network of non-profit organizations dedicated to advancing sustainability in agricultural-based value chains. As part of this partnership, Myntra will launch a sustainable apparel line of cotton obtained ethically.
About Here and Now
Here & Now uses innovative technologies and procedures to create eye-catching looks that appeal to young Indian consumers’ fashion sensitivities. With this agreement, Myntra aims to make trend-based fashion sustainable while simultaneously catering to the requirements of its fashion-forward, Gen-Z, and millennial customers who are also interested in the newest styles and trends. With aspirations to branch out into women’s t-shirt and athleisure sectors, this eco-friendly line will start with over 250 men’s t-shirt variants at an affordable average selling price of 450–500.
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